These private intimate photoshoots are often requested to mark a significant birthday as a gift to themselves (“ This is how good I looked at 30 years old“) or perhaps as a special gift to their partner. Photos are usually shot with lingerie or similar sexier clothes and the goal is to show the beauty of the sitter and make them feel special. Unlike some of the photography genres described above that includes a large team of people, boudoir photography is an intimate shoot with just the photographer and the person. This is normal people that decide to put themselves in front of the camera to capture some special photos for themselves. Unlike some other types of portraits listed, boudoir photos are not made with models. (The amount of creative input from the photographer will depend on how big the team is).īoudoir photography is often shot in a bedroom style setting or hotel room environment. Equally, the photographer is just a small part of a big team and they press the shutter when everything is in place. The focus is less about the model themselves and they are just a small part of the overall piece. The emphasis is the overall story captured as a result of combining the location choice, the clothing, the hair and makeup and the model as a part of this image. Photographs can have a fantasy or dreamlike vibe with more extravagant styling, props, makeup and hair. Unlike commercial fashion or lifestyle photos that show a generic location and clothes worn in daily situations (whether for leisure or for work), editorial photography opens the gates for the creative visuals. A summer edition of a publication will include the theme summer and images are created to meet those criteria. A fashion editorial shoot is frequently a collection of perhaps 20 images that include 3 to 5 looks (different outfits/ hair/ makeup) presented as a body of work in a fashion magazine such as Vogue. Unlike commercial fashion and lifestyle photography which often focus around happy smiling models, editorial photography is usually more stylised and thought provoking. The overall emphasis for fashion photography is the photo should make you want to buy the product. The photographer works as part of a wider team and the final image will be the result of everyone having their input.įashion photography is used to sell a product whereas editorial fashion photography includes storytelling and is often images centred around a particular theme. Models booked for bridal photo shoots are often selected for commercial fashion too as their big bright smiles suit this genre. For bigger campaign shoots the photos can include lifestyle photography so a beautiful model with a nice smile helps sell the positive emotion around the product. Catalogue photography sometimes doesn’t show the models face and is a tighter crop of the garment or product. Models need a body shape and look to sell the specific clothing. The focus is the product and not the model. Commercial fashion photography is taking photos of models to help sell clothes or accessories. The emphasis is the emotion or positive feeling created around the lifestyle and is usually not about the person and this needs to be directed and captured by the photographer (even if they are working as part of a large team).Ĭommercial photography is photography that is used to sell or promote a product or service for a business. Lifestyle photography is used by businesses to sell their service (or a certain positive lifestyle) a coffee shop experience, a retirement plan, a holiday destination, private medical care etc. Photos might be requested by an individual for their Instagram account to show them enjoying a good life. The focus is to sell that lifestyle and positive emotion captured in the photograph. It could be a coffee shop setting or holiday environment. This might be an elegant model, walking across a street smiling with designer shopping bags in their hand. It often includes photographing models or beautiful people in social situations showing them having fun and enjoying a successful and or luxury lifestyle. LIfestyle photography is what we often see on Instagram.
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